The founders of VYRA
How can we help people influence their state more intentionally?
VYRA brings together two very different professional journeys, and that is precisely where the strength of the platform lies.
Entrepreneur and brand strategist
Mike Fuhrmann comes from marketing, corporate leadership, MedTech and neurotechnology. Today, his work focuses on nervous system regulation, human state and how technology can help people intentionally access different states.
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Dipl.-Ing. (FH), engineer in building systems technology
Dipl.-Ing. (FH) Jochen Seipel comes from engineering and building systems technology. For many years, his work has explored the intersection of technology, environment, physiological regulation and nutrition.
Read biographyTogether, they are developing VYRA as a Human State Company, based on the belief that MIND, BODY and SPACE should not be viewed in isolation, but as parts of one interconnected system.
Mike Fuhrmann is an entrepreneur, brand strategist and expert in nervous system regulation and human state.
For more than two decades, his work focused on how brands influence perception, emotion and behaviour: first in international agencies and later as Chief Creative Officer of MedTech company Hocoma and CMO of Generali Switzerland.
At Hocoma, Mike became deeply exposed to neurorehabilitation and the intersection between humans and technology. That experience became the starting point for a journey that gradually shifted his focus from the question “How do brands influence people?” towards a more fundamental one:
How can people learn to intentionally influence their own state?
Today, his work focuses on nervous system regulation, neurotechnology, human performance and the practical application of technologies that help people experience different mental and emotional states.
Through more than 3,500 personal one-to-one neurotechnology experiences, Mike has gained direct insight into how differently people respond to light, sound and immersive technologies. His work has brought him into contact with clinics, organisations, coaches, athletes and wellbeing professionals, as well as international environments around TEDx, longevity, World Economic Forum week in Davos and the World Changers community.
As founder of Eternal Echo AG, he has also built international partnerships and distribution structures around innovative wellbeing technologies including neuroVIZR and VIVOBASE.
These experiences now form part of the foundation of VYRA. Within VYRA, Mike contributes particular expertise across MIND, human state, experience design, brand building and go-to-market.
We don’t simply experience reality. We experience it through the state we’re in.
VYRA is being built around the idea that people need more than additional data about themselves: they need new ways to intentionally shift their state.
Jochen Seipel is an engineer specialising in building systems technology and an entrepreneur who has spent many years exploring the intersection of technology, environment, physiological regulation and nutrition.
His journey began with a defining personal experience. It fundamentally changed his perspective on health and led to his collaboration with physician Dr. med. Siegfried Rilling.
Through this collaboration, Jochen developed a particular interest in the regulatory mechanisms of the human body, especially the autonomic nervous system.
Drawing on his engineering background, Jochen contributed to the development of the Biotonometer used by Dr. Rilling, with the aim of making regulatory processes of the autonomic nervous system measurable and easier to assess.
This work led to another question that continues to shape his work today:
What role does our environment play in the regulation of the human system?
Jochen began exploring the technical characteristics of modern electromagnetic environments. This long-term development work ultimately led him to found VIVOBASE GmbH.
His work has continued to evolve. Today, another important area of focus is silicon in the context of nutrition and health. To pursue it, he founded Institut Dr. Rilling Healthcare GmbH, which develops products and concepts related to silicon and nutritional supplementation.
What began as a personal search has therefore developed into a long-term professional mission:
Connecting technical and engineering thinking with new perspectives on regulation, environment and nutrition.
Within VYRA, Jochen contributes particular expertise to the SPACE and BODY pillars.
Two founders. Complementary expertise. One shared vision.
VYRA brings together decades of experience across neurotechnology, MedTech, engineering, building systems technology, human state, brand building and product development.
3,500+
Personal one-to-one neurotechnology experiences
Delivered across diverse settings, from consumers and athletes to coaches, clinics, organisations and wellbeing professionals.
50+YEARS
Combined experience of the founders
Mike Fuhrmann brings marketing, leadership, MedTech and neurotechnology; Jochen Seipel brings engineering, building systems technology and product development.
ENGINEERING × HUMAN REGULATION
Where technology meets regulation
Dipl.-Ing. (FH) Jochen Seipel combines engineering and building systems technology with long-term work around environmental factors, autonomic regulation, nutrition and technical product development.
FROM EXPERIENCE TO PRODUCTS
From theory to application
From contributing to the development of the Biotonometer and building VIVOBASE to introducing and scaling neuroVIZR and other wellbeing technologies, VYRA is built on years of hands-on product, market and application experience.
INTERNATIONAL EXPERIENCE
From clinics and organisations to international platforms
The founders’ work includes international collaborations with clinics, organisations, coaches and wellbeing professionals, alongside experiences and speaking around TEDx, longevity events, World Economic Forum week in Davos and the World Changers community.
